Effective date: September 12, 2026

Axiocoach (“Axiocoach,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact us, schedule coaching services, purchase an offer, sign a coaching agreement, or otherwise interact with us.

1. Scope

This Privacy Policy applies to information collected through:

• Our website at axiocoach.com

• Contact and inquiry forms

• Email subscriptions and communications

• Coaching purchases and payment processing

• Appointment scheduling

• Electronic coaching agreements

• Video or telephone coaching sessions

• Other interactions with Axiocoach

The content of coaching conversations is also subject to the confidentiality provisions contained in the applicable coaching agreement.

2. Information we collect

Depending on how you interact with us, we may collect:

Information you provide

• Name

• Email address

• Telephone number

• Mailing or billing address

• Appointment and availability information

• Coaching goals, interests, preferences, and information you choose to discuss

• Form, questionnaire, or assessment responses

• Purchase and transaction information

• Signed agreements and electronic-signature records

• Communications you send to us

• Testimonials or feedback you voluntarily provide

Payment information

Payments may be processed by third-party payment providers such as Stripe and PayPal. Payment-card information is generally entered directly into the payment provider’s systems. We may receive transaction details such as your name, email address, purchase, payment status, and transaction identifier, but we do not ordinarily receive or store your complete payment-card number.

Information collected automatically

When you visit our website, we and our service providers may automatically collect information such as:

• Internet Protocol address

• Browser and device type

• Operating system

• Referring website

• Pages viewed

• Date and time of access

• Approximate location derived from an IP address

• Interactions with the website and emails

• Cookie and similar technology identifiers

3. How we use information

We may use personal information to:

• Respond to questions and inquiries

• Provide coaching services

• Process purchases and payments

• Schedule and administer appointments

• Prepare, send, and maintain coaching agreements

• Send purchase confirmations, reminders, service messages, and follow-up communications

• Deliver newsletters or marketing communications when authorized

• Personalize and improve our services

• Maintain client and business records

• Monitor website performance and understand how visitors use the site

• Protect our website, accounts, clients, and business

• Prevent fraud or misuse

• Comply with legal, tax, accounting, ethical, and professional obligations

• Establish, exercise, or defend legal rights

4. Cookies and similar technologies

Our website and connected services may use cookies and similar technologies to operate the website, remember preferences, understand traffic, measure performance, and support marketing activities.

Some cookies are necessary for the website to function. Other cookies, including analytics or advertising cookies, may be optional depending on your location and the tools enabled on the website.

You may manage available choices through our cookie banner and your browser settings. Disabling some cookies may affect certain website functions.

5. Email and marketing communications

If you subscribe to our mailing list, request information, or otherwise authorize marketing communications, we may send information about coaching, resources, events, or related services.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails. Unsubscribing from marketing messages will not prevent us from sending necessary transactional or service-related communications concerning a purchase, appointment, agreement, or active coaching relationship.

6. How we share information

We do not sell your personal information.

We may disclose information to service providers that assist us with business operations, including providers of:

• Website hosting and forms, such as Squarespace

• Customer relationship management, email automation, scheduling, funnels, and checkout services, such as Systeme.io

• Electronic signatures and document management, such as Adobe Acrobat Sign

• Payment processing, such as Stripe and PayPal

• Email, calendars, file storage, and online meetings, such as Google

• Video conferencing, such as Zoom

• Accounting, legal, security, analytics, and other professional or technical services

These providers process information according to their own terms and privacy policies and, where applicable, their agreements with us.

We may also disclose information:

• With your direction or consent

• When reasonably necessary to provide a service you requested

• To comply with applicable law, a court order, subpoena, or lawful government request

• When we reasonably believe disclosure is necessary to address an imminent or likely risk of harm

• To investigate fraud, security incidents, or misuse

• To protect our rights, safety, property, clients, or the public

• In connection with a sale, merger, reorganization, or transfer of all or part of the business

7. Coaching confidentiality

We treat information shared within the coaching relationship as confidential, subject to the coaching agreement and applicable ethical and legal obligations.

Exceptions may include disclosure:

• With the client’s authorization

• When required by applicable law

• In response to a valid court order or subpoena

• When there is an imminent or likely risk of danger to the client or another person

• When reporting suspected illegal activity is legally required

• When reasonably necessary to respond to a complaint or legal proceeding

If coaching is sponsored or paid for by another person or organization, the coaching agreement will specify what information, if any, may be shared with that sponsor.

8. Electronic communications and technology

We may communicate through email, scheduling platforms, electronic-signature services, video-conferencing platforms, and other electronic systems.

Although we take reasonable steps to protect information, no internet transmission or electronic storage system is completely secure. Please avoid sending highly sensitive information through ordinary email or text messaging.

Coaching sessions will not be recorded without prior notice and appropriate consent.

We will not submit personally identifiable coaching-session content to a generative artificial-intelligence service without the client’s prior consent.

9. Data retention

We retain personal information for only as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining business and coaching records, resolving disputes, enforcing agreements, and meeting legal, tax, accounting, insurance, ethical, or professional obligations.

Different categories of information may have different retention periods. Our general retention practices are to retain records for 6 months after the end of the coaching contract. When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

10. Data security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No security measure is infallible, and we cannot guarantee absolute security.

11. Your privacy choices and rights

Depending on where you live and applicable law, you may have rights concerning your personal information, including the right to:

• Request access to information we hold about you

• Request correction of inaccurate information

• Request deletion of certain information

• Withdraw consent when processing is based on consent

• Object to or restrict certain uses

• Request a portable copy of certain information

• Opt out of marketing communications

• Submit a complaint to an applicable privacy authority

These rights may be subject to legal exceptions and verification requirements.

To make a request, contact us at pbrunette@axiocoach.com. We may need to verify your identity before fulfilling a request.

12. External links

Our website may contain links to websites or services operated by other organizations. We are not responsible for the privacy, security, content, or practices of those third parties. Please review their privacy policies before providing personal information.

13. Children’s privacy

Our website and coaching services are not directed to children under the age of 16, and we do not knowingly collect personal information from children below that age without authorization from a parent or legal guardian.

If you believe a child has provided personal information improperly, please contact us so that we can review and address the matter.

14. International processing

Our service providers may process or store personal information in the United States or other countries. Privacy and data-protection laws in those locations may differ from the laws where you live.

Where required, we will take reasonable steps to use appropriate safeguards for international transfers.

15. Changes to this Policy

We may update this Privacy Policy periodically to reflect changes in our services, practices, technology, or legal obligations.

The revised Policy will be posted on this page with an updated effective date. Material changes may also be communicated through another appropriate method.

16. Contact us

For questions or requests concerning this Privacy Policy, contact:

Axiocoach
Paul Brunette
Email: pbrunette@axiocoach.com